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Research reports

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR 1997 report in radio audience measurement in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-1997-report-in-radio-audience-measurement-in-europe


Research papers

Sampling errors

In this and the following paper, the phenomena associated with and the nature of "survey error" is explored.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Neil Higgs
February 14, 1995
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Citation

Higgs, N. (1995a, February 14). Sampling errors. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sampling-errors


Research papers

Finding and interpreting patterns of numerical data

The simplest form of analysing data is to form survey tabulations. This is done by counting the number (and percentage) of people that fall in to the predefined categories of our questionnaire. The basic tool for the survey analyst is the cross...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995
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Citation

Harris, P. (1995a, February 14). Finding and interpreting patterns of numerical data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/finding-and-interpreting-patterns-of-numerical-data


Magazines

Marketing and research today (August 1994)

Fusion techniques have traditionally used common variables, such as demographics to match individual respondents on one survey to those on another. By such matching, it is argued that behavioural information onlyavailable on one survey may be...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1994
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Citation

B.V., E. (1994a, August 01). Marketing and research today (August 1994). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1994-


Magazines

Marketing and research today (August 1991)

For over thirty years the marketing discipline's self-concept has been dominated by 'the marketing concept' - the conviction that the purpose of the organization is to 'create satisfied customers'. In fact, the real purpose is control and when looked...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1991
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Citation

B.V., E. (1991a, August 01). Marketing and research today (August 1991). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1991-


Research papers

The measuring of quality of the telephone services in Spain

In 1990, the Quality Department of TELEFONICA DE ESPANA has designed a Programme of Quality Surveys, designated to know and improve the satisfaction of her clients, which afterwards has been carried out during all the year by ICP/RESEARCH, S.A....

Catalogue: Latin America 1991: Exchanging Experiences
Authors: José Rial Avendaño, Enrique Carreras, Marina de Jaén Sánchez
May 5, 1991
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Citation

Avendaño, Carreras and de Jaén Sánchez (1991a, May 05). The measuring of quality of the telephone services in Spain. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-measuring-of-quality-of-the-telephone-services-in-spain


Research papers

The measuring of quality of the telephone services in Spain (Spanish)

In 1990, the Quality Department of TELEFONICA DE ESPANA has designed a Programme of Quality Surveys, designated to know and improve the satisfaction of her clients, which afterwards has been carried out during all the year by ICP/RESEARCH, S.A....

Catalogue: Latin America 1991: Exchanging Experiences
Authors: José Rial Avendaño, Enrique Carreras, Marina de Jaén Sánchez
May 5, 1991
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Citation

Avendaño, Carreras and de Jaén Sánchez (1991a, May 05). The measuring of quality of the telephone services in Spain (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-measuring-of-quality-of-the-telephone-services-in-spain-spanish-


Research papers

Natur's environmental barometer: Survey research as a tool in the development of precision journalism

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Edgar Piel, Dirk Maxeiner
September 1, 1990
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Citation

Piel and Maxeiner (1990a, September 01). Natur's environmental barometer: Survey research as a tool in the development of precision journalism. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/natur-s-environmental-barometer-survey-research-as-a-tool-in-the-development-of-precision-journalism


Research papers

Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German)

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Edgar Piel, Dirk Maxeiner
September 1, 1990
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Citation

Piel and Maxeiner (1990a, September 01). Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/natur-s-environmental-barometer-survey-research-as-a-tool-in-the-development-of-precision-journalism-german-